Silgan Containers Corporation

Shaped metal packaging addresses contemporary needs

With 68% of buying decisions made at point-of-purchase, according to PRS Research, it’s clear that marketing communication has moved from advertising to the shelf. Most of the time, your packaging statement is going to determine whether or not your product stays on the shelf or ends up in the shopping cart.

With an average of only three seconds to catch the consumer’s attention, how do you break through the communication clutter? One of the answers is by creating shelf contrast via shape and color. Not only does your package need to differentiate itself, but it also needs to offer the consumer the most desirable functionality attributes—and this is where metal excels.

	3-piece welded
	2-piece DRD steel & aluminum
	2-piece D&I steel
	Shaped
	Hybrid

Shape communicates instantly—there is no reading required. Shape creates memorable and recognizable branding. It also offers upscale, sophisticated cues.

Innovative, shapely designs which support brand positioning, coupled with a complimentary color pallet help contemporize metal packaging and the products they contain. Further, technologies have evolved in recent years which have enabled shaped can production efficiencies and quality—in both aluminum and steel—to compare favorably with traditional metal. Both premium-niche and high-volume shaped cans continue to enter the global marketplace monthly. In many cases, these launches are achieving sales increases through product differentiation and enhanced functionality.

Silgan has dedicated significant resources to contemporize metal cans so that they meet specific customer shaping needs.To find out how Silgan’s Shaped Metal^SM technology can help you add shape and color to your metal packaging.