Bright, beautiful colors provide a powerful
way to grab consumer attention.
Bright, beautiful colors provide a powerful way to grab consumer attention.
Two-piece, aluminum draw redraw (DRD) cans now can be manufactured in a wide variety of translucent color choices for maximum shelf appeal and differentiation. The capability can also be extended to can ends and tabs, providing a platform for a multi-colored marketing statement.
A recent packaging study conducted by Perception Research Services found that one of the factors driving results for “top performers” was that roughly half introduced a new structure or color. Since 68% of all purchase decisions are made at the shelf, according to the study, color options continue to be a critical arrow in the marketer’s assault quiver.
Silgan Containers’ state-of-the art manufacturing capability and close working relationships with upstream suppliers, such as aluminum and coating companies, enable exceptional execution.
Although silver and gold alternatives have been available to the marketplace for years, Silgan Containers’ new color options create a much wider palette from which to choose. Packers also benefit from the added capability of being able to color match or contrast both ends and tabs. This extends marketing/differentiation color combinations for food and pet food products to an almost infinite level.
| Shapes | Colors | Dot Top® ends | Quick Peel™ foil ends |
Silgan Containers Corporation
21800 Oxnard St., Ste. 600
Woodland Hills, CA 91367
Phone: 818.348.3700
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Silgan Containers Corporation.
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