Silgan Containers Corporation

What Consumers Want from Packaging

PRS, an independent firm, has identified which functional features make a difference.

Protects the products well
(not broken/stale)

Easy to Open

Reseal/Reclose

Easy to Dispense

Easy to Handle

Easy to Hold/Grip

Easy to Store

Tamper Resistant

Environmentally Friendly

Ability to See the Product

78%

77%

77%

77%

69%

69%

67%

63%

50%

41%

* Percent of shoppers claiming each feature is very important (top 2 box on 10-pt

Source: PRS Research, May 2006. Examined across 8 product categories, conducted 800 interviews

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Any unauthorized use, disclosure, copying, distribution or taking any action regarding the content contained in these documents is strictly prohibited.

Ease of opening research

Convenience research

Differentiation research

Reclosability research

Silgan Containers Corporation 21800 Oxnard St., Ste. 600Woodland Hills, CA 91367
Phone: 818.348.3700 | Fax: 818.593.2255
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