Silgan Containers Corporation

Ease of opening container

It is much easier to open Dot Top than canned and jarred users originally imagine—which is most likely due to consumers’ lack of experience with this lid type.Table 001, 002; Q19.0, 22.0
Base = Total (Canned Users = approximately 193), (Primarily Jarred Users = approximately 83)
Letters indicate significance at 90% Confidence Level; rows tested ABCDE, FGHIJ/Rating on a 5 point scale, where 5 = “Extremely easy to open” and 1 = “Not at all easy to open” = Significantly higher or lower than Canned Users at 90% Confidence Level, columns tested AF, BG, CH, DI, EJ

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Ease of opening research

Convenience research

Differentiation research

Reclosability research

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