Silgan Containers Corporation

Wet dog food conversions

Overall segment size (13.2oz) declines while conversions to EZO help brands to either stave off declines or provide growth
First, second and third movers realize benefits

The 13.2oz segment total excludes multi-pack, 13oz and 14oz sales. Including multipack sales in the segment total would require manual identification of multipack ounces, from a list of over 840 UPC’s, to include in the custom aggregate. Approximately 1% of unit sales are sold as multi packs and when converting mp’s into package units, it makes-up about 10% of all package sales. Branded 13.2oz includes multi-pack

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Ease of opening research

Convenience research

Differentiation research

Reclosability research

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