Silgan Containers Corporation

EZO Ends: Delight Dog Owners

Just ask Alpo, Pedigree and Kibbles n Bits
Overall sales in the wet dog food category were on the decline. In June 2002, Nestle converted its 13.2 oz. Alpo containers to EZO ends. Sales increased immediately, and its growth continued. One year later, Mars followed suit switching its Pedigree containers to EZO ends. The move quickly increased sales and enabled Pedigree to maintain market segment leadership. In March 2004 Del Monte became the third segment marketer to convert its containers for Kibbles n Bits. The brand established a presence in the highly competitive category and generated about five times its sales volume prior to EZO end conversion. By the way, for the rest of the category, sales continued their decline.