Silgan Containers Corporation

Quick Top^® Ends: Gain Consumer Loyalty

Just ask Del Monte

Fruit Makes a Fancy Profit
In the fruit category margins are tight and consumers are fickle – so does switching to Silgan’s Quick Top® ends really make a difference? It did for Del Monte in the Fall of 2004.

Del Monte switched to Quick Top^® ends and quickly out-performed the total fruit category. This type of packaging now accounts for nearly 50 percent of Del Monte’s total fruit sales.

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Ease of opening research

Convenience research

Differentiation research

Reclosability research