Silgan Containers Corporation

Ease-of-opening is an important consumer deliverable

According to PRS Research, 77 percent of consumers site ease-of-opening as a very important functional packaging attribute—second only to product protection. Click here for chart.

Quick Top® easy-open (EZO) ends provide fast product access for convenience-oriented products. In a Shop-A-Long study conducted by The Drucker Group in 2005, consumers liked EZOs because they didn’t require can openers and were safer, easier, faster and more convenient to use. Click here for Shop-a-long study and videos.

Peelable foil ends also score even higher marks for ease-of-opening. In a May 2007 study by Just The Facts, Inc., three times as many consumers viewed foil ends as easier-to-open when compared to easy-to-open ends. Click here for foil end study.

Silgan’s Dot Top® metal lid is a great example of a closure that gets high marks for opening ease. In fact, it beats many other glass and plastic closures. To use, consumers peel back a plastisol tab located in the center of the lid. This releases the vacuum which holds it in place, allowing for easy lift and removal. In the event that not all contents are consumed, the Dot Top® lid also provides a reclosable function. Click here for the ease of opening study.

Consumers are constantly scanning shelves for products which address their opening preferences. Quick Top®, Dot Top® and peelable foil ends from Silgan can help your products end up in shopping carts more frequently!

Ease of opening research

Convenience research

Differentiation research

Reclosability research

Silgan Containers Corporation 21800 Oxnard St., Ste. 600Woodland Hills, CA 91367
Phone: 818.348.3700 | Fax: 818.593.2255
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