Shape communicates instantly there is no reading required. Shape creates memorable and recognizable branding. It also offers upscale, sophisticated cues.

Shaped Cans Differentiate
• The most effective advertising 68% of decisions made at point-of-purchase
• Shaped cans have the potential to rejuvenate brand sales
• Supports brand positioning
• Provide marketing advantages while still delivering tried and true benefits of metal
• Technologies enable shaped can production efficiencies & quality to compare favorably with traditional containers

Shaped Cans Have Potential to Increase Market Share for Food Brands
• Ipsos uncovered through a Discrete Choice Model that food manufacturers have the potential to increase market share by converting to a shaped container from a traditional can.
• Market Share can be gained even with a price increase as high as 16%



Shaped Can Means Something Good is Inside
Consumer perception is that metal cans in new innovative shapes must be carrying a better product because ‘they put more thought’ into designing the container.
Click to view this focus group video.

Shapes aid functionality
• PRS found through Focus Groups that shaped cans are perceived to help grippability and therefore portability & convenience
• Consumers also relayed they thought shapes would help with stacking, product removal, and ease-of-opening

Silgan Containers Corporation 21800 Oxnard St., Ste. 600Woodland Hills, CA 91367
Phone: 818.348.3700 | Fax: 818.593.2255
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