Silgan Containers Corporation

Silgan Containers launches shaped can making capability
under Sculptured Metal^SM brand name

Woodland Hills, Calif. (May 13, 2008) — Silgan Containers Corp. is launching its shaped can manufacturing capability to the U.S. market place under the Sculptured Metal^SM brand.

“The objective is to provide packers with a container alternative which will assist them in powerfully restaging or enhancing their product’s image without investing in new filling equipment. The new technology is driven by the desire to provide increased value proposition via a metal alternative,” explains Carolyn Takata, director of marketing, Silgan Containers.

As the largest manufacturer of metal food cans in the United States, Silgan has dedicated significant resources to understanding how they can be contemporized to meet specific customer shaping needs.

“According to independent research, 68% of buying decisions are made at point-of-purchase. It’s clear that marketing communication has moved from advertising to the shelf. Most of the time, your packaging statement is going to determine whether or not your product stays on the shelf or ends up in the shopping cart,” Takata says.

With an average of only three seconds to catch the consumer’s attention, breaking through the communication clutter continues to be a packaging and a marketing challenge. “One of the answers is by creating shelf contrast via shape and color. Not only does your package need to differentiate itself, but it also needs to offer the consumer the most desirable functionality attributes—and this is where metal excels,” Takata says.

Further, technologies have evolved in recent years which have enabled shaped can production efficiencies and quality—in both aluminum and steel—to compare favorably with traditional metal. Both premium-niche and high-volume shaped cans continue to enter the global marketplace monthly. In many cases, these launches are achieving sales increases through product differentiation and enhanced functionality. Shape communicates instantly—there is no reading required. Shape creates memorable and recognizable branding. It also offers upscale, sophisticated cues. Innovative, shapely designs which support brand positioning, coupled with a complimentary color pallet help contemporize metal packaging and the products they contain.

Silgan Containers, a subsidiary of Silgan Holdings, is the largest manufacturer of metal food containers in North America, with approximately half of the U.S. unit volume in 2007 and net sales of $1.68 billion. Silgan’s partnership approach, supported by quality, service, technology, low-cost producer position, strategically-located geographic locations and extensive consumer research, is the cornerstone of its strong customer relationships.

Silgan Containers manufactures and sells steel and aluminum containers and ends that are used primarily by processors and packagers for food products, such as soup, vegetables, fruit, meat, tomato based products, coffee, seafood, adult nutritional drinks, pet food and other miscellaneous food products. For more info visit: www.silgancontainers.com.

Please forward sales inquires to:

Silgan Containers, Inc.
21800 Oxnard St # 600
Woodland Hills, CA 91367

Phone: (818) 348-3700

Email: generalinfo@silgancontainers.com

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